|Costume and lack of 'big hair' denote accessible; aud can identify with?|
Dir: unknown, 2003.
SUMMARY:A simple video with a linear narrative, using movie signifiers (especially titles). Lyrically centred on women
|Filmic titles are used|
1ST SHOT (see screenshot above):Fade up into a simple ML 3-shot, cut to the 1st beat of the track. The location is a 'grand' hall, but the 3 F performers are fairly plain in terms of clothing (leisure/sports wear) and general appearance - hair tied back rather than scaffolded using enough hairspray to euthanize the ozone layer.
|Men are represented as passive objects...|
MALE GAZE v WOMEN IN CONTROL:
|...BUT do some costumes and gaze undermine feminist pitch?|
The setup is the 3 arriving at a country hotel, and finding men treating 'their women' disdainfully, with a lack of respect - we are even treated to a blunt signifier of prostitution, with money on a bed. Presumably due to the influence of this liberated, confident trio, these women rebel and tip food and drink over the
|Eg1 of humiliating males...|
Voyeurism is very specifically denoted through CCTV shots and even a POV from the hallside of one of the women reclining on a bed and looking directly back at the doorman, who is crouched, peeping through. We then see him half-stripped and being humiliated by a pair pouring champagne on the floor while he cleans up at the foot of a bed.
The message is hammered home by animating, in time to the letter-by-letter singing, the word RESPECT. This is hardly the war cry of Aretha Franklin though (hear it here; a linked clip from The Blues Brothers is embedded at the end of this post), and the self-fondling, crotch-thrusting dance moves leave scope to be read as exploitation or post-feminist assertive femininity/sexuality. Can you protest against male gaze by inviting male gaze?! If you would answer yes, you have some sympathy with the post-feminist position.
|This shot sums up the tension between feminist pretensions and classic male gaze, even if the voyeur is humiliated (eg1)|
FILMIC TITLES:Alongside the simple signifiers of bling/wealth (the expensive costumes of the non-band female characters, their jewellry, the champagne bottles), we get film-style block titles, all in upper case and in sans-serif red, aside from the band' logo, presented in bling-worthy silver, graffitti style.
The use of ELS, including high angles in halls where the 3 perform, helps provide some verisimiltude for this filmic approach (MS to CU being the dominant shot range of smaller screen TV, eg soaps).
|Voyeurism/male gaze is an explicit theme. Is it problematic that the women being spied on smile? (cf. keyhole shot, above)|
DIEGETIC OUTRO:At only a few seconds, its brief, but we do get a diegetic outro of the performer posed to jump for a photo at the very end, after we've seen a letterboxing wipe reveal the 3 outside the hotel.
|Letterboxing wipe; note Ms are passive|
|What would Jim Morrison think...|