Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Saturday, 19 October 2013

Viral vids Audience remakes: White Stripes

I'll offer this as a simple example of a vid that's tailor-made (I've no idea if this was the intention; their vids do tend to feature kaleidoscope or psychedelic repeating patterns) to encourage or facilitate fan-made vids. A video that could be used to invite fans to submit their own version, for publishing via a band's site/YT channel/Instagram site etc:

Easy to replicate via cropped layering, and open to creative interpretation (other items/places/people appearing, not necessarily linked to the music or performance).
Remember, U2 released three videos for One; even the world's biggest bands have used secondary vids to maximize the promotional impact of vid releases and to suggest that they've not lost sight of their humbler roots.

For other examples/inspiration, take a look at this previous post.

I'd really welcome any suggestions of other examples you come across.

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