Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Saturday, 26 September 2015

CINEMATIC Depeche Mode French New Wave as an influence, inspiration

A filmic or cinematic approach is one means by which you can make your video stand out from the crowd, and there are plenty of examples of that. Who could possibly forget the following, most unlikely, death metal video which takes its cues from 1910s silent movies?!

[Posts on this here]

We discussed the idea of taking such a direct filmic influence (albeit one that can be applied loosely and still be recognisable/readable) as the French New Wave [tag] and applying to music video, looking at some possible examples, and inspiration seemed to flow...

using the bands' record label as a recurrent motif (leitmotif) is an interesting idea...

A little bit like iconic UK Indie filmmaker Alex Cox's Straight to hell, here we have a spaghetti western setup with mixed signifiers of past and present and multiple film stocks used.

NEVER LET ME DOWN AGAIN (remastered video)
French New Wave influences to the fore ... Road movie, also featuring singer Gahan in a two-shot with an archetypal peasant. The shot where the wind going through the wheat field is timed with the music is a great example of not just cutting to the beat but matching the rhythm of footage to the track. We get not just any car but a mightily unusual car (and one that signifies a 60s setting too).

a decidedly odd video for a major act: we see a band member, Martin Gore, watching a movie with his gal of a couple in bed ... and thats it

A motorbike with sidecar. A baby. More babies (with a series of jump cuts). Sort of a road movie. A baby crawling around a clock face. Using the old-fashioned cop shades. Brilliant.

Brings up a lot of useful videos.

As raised when looking at these, you can emulate super-8 and 16mm (etc) cameras by purchasing FCPX plugins (this one is $50 - you may need to buy it yourself and carry edited clips from your own Mac to a school one).

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