Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Sunday, 6 September 2015

FESTIVAL Pixies, Fatboy Slim etc videomakers York November 2015

I've led trips twice to the ASFF, a film festival that screens short films + music videos in unusual venues around York, linked to the magazine Aesthetica (focussed on photography and other media arts), and its been a great experience for students - here's an account by one student.
1 of the 2015 masterclasses

The masterclasses have been superb, and simply ideal - we've heard directly from the likes of Barry Ryan (senior producer at Warp Films), Danny Cohen (cinematographer on several Warp and Working Title movies, including Dead Man's Shoes and Les Miserables if memory serves me right?!), and Craig McNeil and James Harman (respectively, music video producer and director for the world's largest music Indie, Beggars Group and his long-term editor).
2015 masterclass spanning music video, branding, bands, audience and narrative

BELOW: Details, links, prices

The next one is in November 2015 at various venues around York (Friday 6th + Saturday 7th, but with additional events on the Thursday and Sunday too). Here's the rundown of masterclasses/events (I'll pick out a few below):

Details (not least times) will presumably be updated on their website: here's the 2015 festival link.
2015 masterclass: the road from music video to film is common for directors, producers and others - just consider the roots of Warp, Working Title and auteurs from Anton Corbijn to Spike Jonze (and Michel Gondry)...

There are many themes covered by guest speakers at the masterclass sessions:
  • Convergence - Warp and This is England crossing between cinema and TV
  • Women's role in the film industry
  • Cinematography (3 different sessions)
  • Editing
  • Acting (2)
  • Animation, gaming, SFX (4)
  • Music/Video/Marketing: Craig McNeil of Beggars Group on music docs; film director Tim Pope tracks his career through music videos and beyond; Ridley Scott Associates discuss working with brands and bands 
  • Film Criticism/Analysis (2)
  • Short Film/Video (2)
  • Film Festivals and promotion
  • and something else I've forgotten!

I wondered if the Bafta accreditation was new, and got the reply:
Yes indeed! We are now on a list of only 10 in the UK including London Film Festival and Edinburgh!
Not bad!

Here's the education pricing summary:
Unlimited Screening Package – £35 per student
·             Choice of 2 x ASFF masterclasses from the list
·             Up to 4 day festival pass, allowing unlimited access to screenings (15 venues) 
·             Guaranteed reserved seating at special repeat showing of the Opening Night programme
·             1 free tutor place per every 15 students
·             Saving 50% on ASFF ticket prices
Friday Package – £12 per student
·             Choice of 1 x ASFF masterclass from the list
·             Friday festival pass, allowing unlimited access to screenings all day (15 venues)
·             Guaranteed reserved seating at special repeat showing of the Opening Night programme
·             1 free tutor place per every 15 students
·             Saving 50% on ASFF ticket prices

Additional masterclasses can be added to the above at the rate of £5 per student ...



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