Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Tuesday, 19 January 2016

INDUSTRY Universal acclaim down to marketing spend

A truly angry article, packed with useful detail on the monopolised music industry and how the biggest player, Universal, used its vast resources to seal influential critic awards.

A sample quote:
Add in similar costs for a TV and radio plugger, to get the music aired in public and make voters feel that said act really is the kind of label priority worth voting for, and the same again for an online marketing team to make things appear “viral” and “organic”, and you will be lucky to get much change out of £100,000. Labels say that the cost of developing and launching a new mainstream pop act today can be anywhere between £500,000 and £1m. With winning the tastemaker polls seen as the blue chip moment in a launch campaign, it’s clear why an increasing number of chips from a decreasing number of bettors are being stacked on the side of the BBC’s roulette wheel.

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