Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Monday, 18 January 2016

REPRESENTATION play gender bingo with Britney, Miley + coupla Daves

Heteronormative, objectifying; male gaze of Axl Rose?
Below: a playlist of various videos which are useful to demonstrate or at least discuss a range of gender representation terms and concepts. As the two fields are so interwoven, terms on sexuality are also included. Task instructions are also included.

There is much more you can discover beyond the short, sharp snapshot of this selection and task.
Judith Butler;
Guns n Roses;
Lady Gaga;
Katy Perry;
Depeche Mode;
(post) hetero-normativity;
(post) Miley: feminist or post-feminist?;
Is there a better example of misogyny? Read post here.

You will have a Word doc with track titles, a list of terms, and a little space to write in the denotative detail to back up your analysis.
As you consider these, be mindful of Stuart Hall's theory of readings and the general semiotic concept of polysemy ... Terms can be applied to more than one video, and contradictory labels might be applied where there is contradictory evidence or scope for debate. 
Self-objectifying or postmodern deconstructionism? Its the non-ironic pimp role of Snoop that anchors the former...

Vernallis would argue that the visuals are utterly secondary to the music ... be mindful of the lyrics ...

Your follow up task will be to pick up to three images currently accessible through your blog and to use these to discuss, using some of the terms listed, how you've sought to control and shape your representation of gender. Each of you will have about 1 minute to present your findings through your own blogs (post title: REPRESENTATIONS - initial thoughts on my choices).
Martin Gore drags up in Depeche Mode's Suffer Well; metrosexuality?

Beyond the lesson you can use tags on this blog and your own wider knowledge to build a wider, more detailed picture of representation - using examples of existing videos in any discussion of your own representations. Its worth considering videos you've already blogged on as part of your research too.


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