Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Wednesday, 20 January 2016

SOCIAL MEDIA MySpace and other failed sites

It is axiomatic that a social media presence is vital for any artist, aspiring or established. The perceived impact of Gaga's Little Monsters or Justin's Beliebers, not to mention any number of supposed bedroom success stories, reinforces this.

The fakery of most bedroom successes, their apparent viral success actually fuelled by major record labels' spending, and the pronouncement by the ever tedious Ed Sheeran that he's taking a break from social media to focus on his ... 'art', indicate a flipside to the argument that web 2.0 sites offer a key opportunity and disruption of the established distribution and marketing route through record labels.
Keen has also established an academic narrative against the intrusive, exploitative nature of these data-mining sites who profit from selling user data.

The articles below (with some strong language) are a useful reminder of the volatility of social media, with dominant sites completely disappearing once they lose their fashionability or zeitgeisty status.

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