Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Tuesday, 3 April 2018

MERCHANDISING Whiskey in the jar - branded booze

(yes, a wee Thin Lizzy intertextual ref there...)

Here's yet more, including Indie rockers Shed 7:

 frequently raise the point that digitization has meant that artists and record labels alike have sought to monetize other areas, and booze is a prime example of how wide this move into branded merchandising is. Take the example of Iron Maiden - they don't just sell one branded beer ... they have a whole website dedicated to their beer line! Smart branding.
There is an age check:

See TeamRock article for lots of other examples (and a nice Megadeth intertextual ref).

(and here's a further update:)
I mention beer as a great example of merch - you can buy both Slayer and Iron Maiden beer in Luxembourg (Auchan), and Motorhead, plus some other branded wine/spirits if I recall correctly. That this is now a common strategy, especially in heavy metal, can be seen from a simple google ('heavy metal beer'). See this Pinterest for a gallery (pic, right comes from it):

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