Here's yet more, including Indie rockers Shed 7:
https://www.mirror.co.uk/3am/celebrity-news/iron-maiden-queen-madness-make-13639252.amp#referrer=https%3A%2F%2Fwww.google.com&_tf=From%20%251%24s
frequently raise the point that digitization has meant that artists and record labels alike have sought to monetize other areas, and booze is a prime example of how wide this move into branded merchandising is. Take the example of Iron Maiden - they don't just sell one branded beer ... they have a whole website dedicated to their beer line! Smart branding.
There is an age check:
See TeamRock article for lots of other examples (and a nice Megadeth intertextual ref).
(and here's a further update:)
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| See IronMaidenbeer.com. |
See TeamRock article for lots of other examples (and a nice Megadeth intertextual ref).
(and here's a further update:)
I mention beer as a great example of merch - you can buy both Slayer and Iron Maiden beer in Luxembourg (Auchan), and Motorhead, plus some other branded wine/spirits if I recall correctly. That this is now a common strategy, especially in heavy metal, can be seen from a simple google ('heavy metal beer'). See this Pinterest for a gallery (pic, right comes from it):
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