Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Thursday, 22 March 2018

REPRESENTATION Styles can bi me love

Great read about how millennials more liberal attitude to sexuality is being reflected in very mainstream pop and especially a dose of bisexual lyrical themes by the likes of ex-1D Harry Styles.
Bi bi baby bye bye as a tabloid editor might quip.
This is what the uses and gratifications theory was getting at, and why governments subsidise arthouse movies - representation, seeing yourself on screen, matters.
Two directions: why Harry Styles' new song is a breakthrough for bisexual music fans https://www.theguardian.com/music/2018/mar/22/both-directions-why-harry-styles-new-song-is-a-breakthrough-for-bisexual-music-fans?CMP=Share_AndroidApp_Blogger
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