Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Saturday, 5 August 2017

Viral car lip sync hits 120m views

This would be a good idea for an additional video alongside your main effort (live, lyric, unwrapping vids are also useful additions).
The infamous Wayne's World Bohemian Rhapsody inspired James Corden's Carpool Karaoke which in turn has inspired this couple of performers (he's a comedian, she appeared on America's Got Talent) to create a series of car-set lip sync vids.
With 120m views already, they're making money from that, but they are also add for their services as hireable entertainers.

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