Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Monday, 14 August 2017

WEB 2.0 Social first, UGC, me too memes, cashtags key to promo

Short and snappy overview here from Wired of how 'social first', trying to seed interest and stimulate sharing and UGC before paid-for campaigns kick in, has become the industry norm.
Some contrasting examples of 'organic' underground successes and notable failures by the likes of Katy Bloody Perry - hit or flip the common key is some degree of replicability, whether dance or ... spraying water on your face (KBP).
https://www.wired.com/story/memes-music-promotion/
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