Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Thursday, 19 October 2017

SFX CONVENTIONS Green screen examples + layering

Not performing IN a bar but ON the bar top!
Here's a simple example of the power of the green screen - one from 30 years ago, long before you could achieve instant green screen keying on a Mac as you can now (there's a term for that, a very important one, linked to digitisation: CONVERGENCE).

Once you have green screen footage - especially if it incorporates full body movement (as opposed to the maximum MLS dictated by using a single sheet unless you're very careful) - you have incredible creative freedom over how you use it.

LAYERING - which isn't always through green screened footage - is one of the fundamentals of music video, a very common device but not one seen much in TV drama for example.

I'd welcome your suggestions (as blog comments) on useful examples to add to this post from your own knowledge/research.





Here's a simple example from a Thai dance-pop artist.
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