Vevo is an entity you need to engage with to show a good grasp of the industry, a case of the music giants combining to monetise and control the distribution of their videos through YouTube.See Lifewire, Wiki for simple explanations, and look into your own artist for Vevo links.
They're the major music industry force behind the Tory attempt to enforce age ratings on music videos, voluntarily engaging in the BBFC scheme. See this Guardian Music tag for more on this.
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