Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Friday, 10 November 2017

REPRESENTATION INDUSTRY Swift tailor-made case study

Taylor Swift’s reputation: will her new album silence her critics? https://www.theguardian.com/music/2017/nov/09/taylor-swift-reputation-can-new-album-save-her-name?CMP=Share_AndroidApp_Blogger

Wednesday, 8 November 2017

INDUSTRY Vevo the music video giant

Vevo is an entity you need to engage with to show a good grasp of the industry, a case of the music giants combining to monetise and control the distribution of their videos through YouTube.
See Lifewire, Wiki for simple explanations, and look into your own artist for Vevo links.


They're the major music industry force behind the Tory attempt to enforce age ratings on music videos, voluntarily engaging in the BBFC scheme. See this Guardian Music tag for more on this.