Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Monday, 15 January 2018

DIGIPAK Streaming killing off Best Of comps

Useful industry context here for your digipak, which is almost certain to be a best of. The point is NOT to abandon that format but rather to show awareness of the declining commercial prospects of it, and why this is.

For every convention there are always exceptions, and here we can see re-recorded Best Ofs thriving, with the Elvis collection, freshly cut with a new orchestral backing track, the top-selling such comp in 2017, a trick Kylie has also used in the past, and one hit wonder Sophie Ellis-Baxter is set to in 2018.

The death of the best of: why Rihanna will never get her greatest hits

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