Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Thursday, 7 June 2018

STREAMING free People offers artists alternative

People: how the National and Bon Iver's streaming service frees musicians?

An artist-led alternative to the giants like Spotify


What that means is that People – the platform – will not be a home for big exclusives, for must-listen Mondays, for tomorrow’s hits today. It’s a place where artists can place their unfinished work, their ephemera, the stuff that doesn’t fit into their main body of work, but which they feel has worth. They don’t need to do complicated licensing deals – as long as they have a login, they can upload their own music – and if they want to take it down and rework it for something else, they can. People is a place for artists to do what they want, entirely free of commercial expectation.“Take a band that releases 10 songs on a record,” Bryce says. What about the other 30 songs they didn’t release? What about the way those songs changed? What about the out-takes? All that stuff is fascinating, but it doesn’t have a place where it can live. Hopefully this will be an environment where new types of music, new types of collaboration can pop up that don’t fit in with a standard release. If it’s just National B-sides, it won’t be a success.”Sign up for the Sleeve Notes email: music news, bold reviews and unexpected extras“It feels like one of the major reasons ‘pro’ musicians get caught up and lose focus, consistency and confidence is because they sometimes have to wait to put albums out months after they are done,” Justin Vernon says, “and that really screws with your rhythm. So for me, People is a necessity for publishing certain music without cause for PR alarm, or any other reason than just to publish it.”“It feels like one of the major reasons ‘pro’ musicians get caught up and lose focus, consistency and confidence is because they sometimes have to wait to put albums out months after they are done,” Justin Vernon says, “and that really screws with your rhythm. So for me, People is a necessity for publishing certain music without cause for PR alarm, or any other reason than just to publish it.”

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