Certainly not a new topic this, although I haven't completed adding
tags to the entire archive of posts, you'll see that 'UGC'
(user-generated content) is a common topic (and I'll have a look to add
'vlogger' where appropriate: video-based bloggers).
 |
| Gradually being updated - use the tag clouds! |
I
blog again on this as its a topic we've been discussing in recent
lessons, and I've reflected on in recent posts. As Media students today,
the demands on and expectations of you are higher than in the past -
with the technology at your fingertips, there is an expectation of at
least '
prosumer' levels of quality, ideally there being no clear
indication (or
anchorage) of your work as student productions at all.
The skills you're developing are highly marketable and valuable:
Some high-profile video bloggers are thought to earn up to £4,000 for
mentioning a specific product on one of their entries and may be paid up
to £20,000 for advertisements on their YouTube sites, according to an
estimate from the digital marketing firm eight&four. (Guardian)
We're beginning to see the emergence of vlogger stars:
The popularity of independent young video bloggers, the
"vloggers" who film their thoughts and observations for thousands of
followers to enjoy online, is already setting the future shape of
marketing and advertising. But it is also becoming an important route
into traditional careers in print publishing or television, according to
Alfie Deyes, the vlogger with more than three million subscribers who
was mobbed by 8,000 fans at his book launch earlier this month.
Speaking to the Observer after the publicity furore surrounding the publication of his first volume, The Pointless Book,
which already tops the Amazon bestsellers list, Deyes, 21, said he
would consider moving into the world of conventional, networked
television and radio if he was in charge of the content.
"Having
creative control, as well as carrying out the whole process myself –
shooting, editing and post-production – of all my videos is important,"
he said, "but I would not completely reject TV. If something were to
come up where I had enough control and it was suitable for my fanbase, I
would consider it."
Those
of you who have viewed my documentary on the 2014 Media productions may
have noted that one of the students featured runs his own successful
pranks video channel, with 100s of subscribers, while a
trailer for the 2013 AS production
The Asylum (the
film opening itself was selected for a national film festival) has
notched up around 70,000 views! That's enough to create a modest income
stream.
So
... as you work on vodcasts and use social media to (b)log your
progress, but also trying to whip up interest, see if you can use tags
and social marketing tools to drive an audience towards your work!
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