Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Tuesday 25 September 2018

ALT VIDEOS dance performance and animation

IN THIS POST: Multiple examples of alternative videos; using animation; UGC/fan-made videos; the role of dance moves in vids; examples from UNKLE, Billy Eilish, Sepultura, Arctic Monkeys. See alt videos tag etc for more

Spotted this thanks to a Yr8 student - yet another type of alternative (not the main promo) video, to go with visualizer, lyric, unwrapping, teaser, single shot, performance, acoustic (not to mention fan-made, covers, reaction videos and UGC generally)...

Billie Eilish has released a 'dance performance' video for Ocean Eyes.
Smart move which achieves a key aim of pop vids especially - to generate a replicable dance sequence, which might then be taken up by (especially) young fans for playground simulacra or, the holy grail, posted UGC vids which are directly monetised anyway through YouTube but also generate further free publicity by appearing on Twitter, FB (etc) feeds of friends/followers. 

You should think about replicating at least one of these - or even just short teaser clips (or gifs) for the website + social media feeds that push traffic to the YT channel (even if the full vid isn't actually there), a great, easy way to show (if you provide detailed research/explanation) insight into audiences and industry.

Approaching 12m views on 25.9.18




I'm not 100% sure I've got the right track, but I was watching a vid which consisted only of a sci-fi style pair of characters making limited movements, not a/the main vid this morning - thought it was UNKLE's Hold My Hand, but may be wrong. That sort of approach is achievable (eg, through Minecraft!) thanks to the process of convergence!!!
YT query results
Even if it wasn't the right track, you can see its an example of a track with a multitude of associated vids!!!

ANIMATIONS - from simple to sophisticated
Animation can denote higher budgets, such as with the Sepultura (stop-motion) example I used in my playlist of vids that each reflect useful themes in general conventions. This Arctic Monkeys example would have been fairly expensive at the time, but is increasingly achievable at the student/fan or prosumer level:


It clearly works for a wide audience, with 0.73bn (billion!!!) views as of 25.9.18.

UNKLE'S EYE FOR AN EYE MULTI VERSIONS
Back to UNKLE; I don't think this was the official vid, and it has clearly attracted multiple fan-made/UGC efforts, but this is an example of a complex animation:


As you can see from the google, and a Wiki listing of media appearances, this one track has many public, visual faces...



Can you find more such examples? (...yes, you can!)

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