Interesting, contradictory week - Metal Hammer TV launched to rival fellow metal magazine Kerrang! which has a thriving station. The convergence is furthered by some radio offerings by the likes of Q too.
However, MTV Rocks has gone (replaced by VH1 Christmas, just what the world needed), and so too has the Sony brand Scuzz TV, a 15-year show on Sky credited with many video premieres and breaking several bands.
Mixed picture then - there are still TV stations and shows out there based around the music video, 20 years on from MTV's shift towards moronic reality TV such as Pimp My Ride, an epically non-woke title if ever there was one.
But they are getting more niche, small channels rather than shows on major channels. The likes of Blabbermouth and other ezines with their social media presence are at least as important for music videos and promo campaigns generally.
YouTube looms above the rest, with Spotify and Apple also moving into music video - like radio, a resilient format that remains central to music marketing.
https://www.bbc.co.uk/news/amp/newsbeat-46196569
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