Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Saturday, 15 February 2020

LYRIC VIDEO Motley Crue generate cheap PR

As flagged up soany times, here's a fresh example of how multiple video formats are a cheap means of generating media coverage.

In this case there's a further tie-in to a major movie too, where it's featured in the soundtrack, but regardless the simple fact of releasing a lyric video for a 30 year-old track gets it a headline in Blabbermouth (for example), a metal e-zine, which in turn popped up on my (and presumably MILLIONS of others too!) Google news feed.

Total marketing spend? Peanuts.

A further point - there are LOTS of record labels out there, many half forgotten semi-dormant subsidiaries of the big 3, who might be highly receptive to a pitch to get a batch of lyric, unwrapping, visualiser, TikTok videos...

https://www.blabbermouth.net/news/motley-crue-releases-2020-lyric-video-for-kickstart-my-heart/

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