Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Monday, 27 April 2020

SUMMER 2020 CONVENTIONS TASK

I'll add notes + any documents in this post to make it easier to find than lengthy Teams threads, but the main hub post for your summer work is this post, which has been updated and tweaked across two years of use by A2 students: general conventions research guide post.

Here's a quick reminder of what that post breaks down ... in considerable detail!


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There is flexibility built into this - you can present this as a number of individual case studies, addressing the yellow-highlighted points, + provide an overall summary through GC10. Or you can merge 1 or more theme. Or you can simply stick to the 10-post structure - so long as your analysis is detailed and spans multiple examples (a minimum of 10 mixed-genre general examples specifically referenced, each at least once in at least one category).

You would be advised to make some use of the very detailed post with a compilation of videos picked for specific useful features, each with further detail/analysis/pointers below, and in many cases additional separate posts too. That's this post, which, like the GCs guide, is included in the top links list for easy reference!

Before you access my notes, see if you think you can think of useful points from the clips in this compilation (the basis of that post):


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