Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Wednesday, 3 June 2020

SOCIAL MEDIA Blackout Tuesday and white privilege

A lengthy article from the Indie; well worth a read - I'd just had an infrequent look on FB, saw Gary Numan's posts with black squares, wondered what the hell this was about...then read this long article.
Two black women called for an ongoing protest against discriminatory practice; exploitation of and profiting from black artists - and their protest # got warped into a 1 day virtue-signalling fest ... by white liberals like Gary Numan.

The web 2.0 (and 3.0) concepts are frequently cited on this blog - including critics like John McMuria who point out how much the status quo dominate the revolutionary (plat)form - this is an excellent article to really understand how ideology comes into play with such an apparent outpouring of anti-racist solidarity that is essentially (unconsciously, an important point!) racist.
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