Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Monday, 31 May 2021

RETROMANIA THE PHIL COLLINS EFFECT PCE

From The Times, an academic paper claiming artist critical credibility runs in 3 waves - very much linked to the age of media pundits - a decade of acclaim, a decade of derision, a decade+ of being reclaimed + rediscovered...

They claim in a paper that the PCE can be plotted in an N-shaped graph, with each phase lasting about ten years. In the case of Collins, 70, this tracks his ascent in popularity as a top solo artist in the Eighties, his fall from grace in the Britpop era before the period from 2001, when his work was “critically elevated to an even higher status than during its commercial peak”.
The researchers identify the PCE, a pattern of “cultural death followed by cultural resurrection”, as dependent on three groups over successive generations — fellow musicians, critics and fans. They said that it was fuelled, partly, by the natural contrarianism that encourages new generations to cast off the cultural baggage of their elders.

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