It truly is a slightly weird moment in life to get two emails informing me that, after reflection and consideration, I'm in ... I'm a Little Monster.
I've no intention of being snotty or patronising about those who take this all very ... very seriously indeed. Each to their own, and there is a strong emotional attachment between much of Gaga's fanbase - not just to/with the star, but with each other as well, a sub-culture that deserves study just as Hebdige (a pioneer of the notion of sub-cultures as a concept and subject for study) did with punk. Gaga herself expends considerable effort on interacting with and encouraging her Little Monsters ... though I have a wee doubt as whether it was Gaga herself (Herself? I don't know the LM rules!) who wrote and sent this email ...
Below - screenshots and some analysis of this phenomenon...
The tech Gaga's team has used for this most notable contemporary example of web 2.0 fan-community is the Place platform; not satisfied with being amongst the top globally most-followed Twitter/Facebook users, Gaga has created her own social media space.
Here's Place letting me know I fit the bill:
Here's what I was greeted with when I did, ah, get swept away with the excitement of it all and clicked on the Let's go! (nice to see they're using apostrophes...) ... a world which is clearly not all about glamour ... [Little Monsters link]
I'm genuinely intrigued too by the notion of the 19th edition of Gaga Magazine ... though don't have time just now to investigate further. I shall report further from the frontline of Lil Monsters at some stage ...
|Ironically, this seems novel to me because its a throwback to exactly what I would've expected from a fansite decades ago|
|Highly personal accounts and expression is to the fore|
|Highlights are two examples of fan-made art; UGC is also to the fore|
|I'd imagine there's fierce competition (like Reddit or Pinterest in some ways?) to climb this leaderboard|
|With 50m+ followers on Facebook/Twitter this indicates this is a site for hardcore fans. Just 5 posts per member?|
|I'll avoid the temptation for puns here; another sign of how entirely self-contained the Gagaverse is: she has her own helpline!|
|Quite a contrast to the largely unmoderated (beyond automated processes) major social media platforms, a human face/name. Labofhookers? Curious name selection|
|Trending on the LM site - I've just realised what AHS is, and wonder what bit of knowledge has been squeezed out of my head to store that mnemonic...|