Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Monday, 17 August 2015

VIRAL MARKETING Straight Outta Compton font/logo becomes a meme

The marketing for a film about 80s/90s old school gangsta rappers has been exemplary, creating a much stronger than usual excitement around a biopic.

At the heart of this has been a shareable font/logo that has taken Facebook and other social media by storm, and pushing the film's marketing to audiences it might otherwise have struggled to reach.

So, when considering digipak and magazine ad designs, don't underestimate the power of a downloadable and editable font/logo... and the very real power of audience interaction.

See distractify.com page for 20 examples, one below.
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