This post is a simple list of key points, very digestible and maybe your best starting place: here.
The previous link was for this post which compiled a range of relevant posts.
I've provided a detailed vodcast on mag ad conventions, and the process of researching these: here.
Further pointers on research: here.
Pointers on looking beyond ads to research the audience for your ads: here.
Of course, you can also now use the tag cloud...
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