Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Tuesday, 10 September 2019

DISTRIBUTION strategies to game streaming success

This is one of a series of features by the iconic music magazine investigating the current state of the music industry. Another looks at the shocking rise of pay-to-play, or payola as the banned practice is also known, and explains how paying $1000 for 2 plays after midnight on some obscure station can be parlayed into attention from bigger stations (swayed by the 'most added' stats on songs getting added to stations' playlists).

Very much worth examining the naming strategy etc in this article, techniques you might reflect in your own designs...

https://www.rollingstone.com/music/music-features/gaming-search-hits-878127/

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