Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Wednesday, 18 September 2019

INDUSTRY Metallica biggest tour earner EVER

I would've thought it'd be U2 or the Rolling Stones, but with $1.4bn lifetime ticket sales it's the band who haven't recorded anything decent since 1991, when they recorded their 5th-best album...
Also loved the fact thrown in that the 2 biggest 'apparel sellers' (items of clothing sold) worldwide are NYC baseball caps and ... Metallica tee-shirts. Fond memories of the endlessly controversy-causing Metal up... tee from back in the day before that 5th album dropped, ripped to shreds at a Belfast death metal mini-festival!

Dennis Arfa, an agent at Artist Group International, feels Metallica can rightfully lay claim being the "biggest band in the world."  He explained, "Not only are they a stadium attraction, but they sell out in secondary and tertiary markets where you wouldn’t see many artists playing at all. The fact they can do the type of business they do all over the world – the two biggest apparel pieces in the world are a Yankees hat and a Metallica T-shirt. This isn’t a 10-year phenomenon, this is a stadium band since the mid-’90s and they have continued to win on the biggest levels, with $6 million-plus grosses."

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