Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Friday 18 October 2019

STREAMING HAS SQUEEZED BACK CATALOGUE 90pc of streams for post-2000 recordings

This is an interesting corrective to both the infamous long tail theory (comprehensively trashed by Anita Elberse in Blockbusters) and the rather more convincing gist of Retromania, Simon Reynolds' reflection on the impact of converged technology in flipping the music market from its dominance by whatever was temporarily, currently popular.

The figures are astonishing - 73% of all listens are for releases since 2010 with a further 15% for 2000-2009 releases. 

For the student video-maker it does flag up the need for creative music video to boost back catalogue performance - a live Led Zeppelin video and a Rolling Stones lyric video being seen as archetypal examples of the approach of adding new visuals to older tracks.

https://www.billboard.com/articles/business/streaming/8533315/catalog-music-labels-market-older-music-streaming-singles

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