Deadlines/Brief

Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Saturday, 12 October 2019

VIDEO EXAMPLES Jinjer one location masterclass!

This caught my eye as a nice example of what you can be looking for and blogging on at any stage, without any template or prescribed points - simply practices that catch your eye!

From the video below I was struck by...
Great use of a single location. I've pushed previous groups to make the effort to haul drumkits out to awkward locations, and you can see the visual impact here. For student examples see Sunburnt in December, Smiths and Joe's Nine Inch Nails...
The single location worked because a narrative was included, taking pressure off the performance shots. It was fairly abstract without really being concept as Firth defines it. Ambiguous and polysemic - Vernallis would spit feathers at the idea of deeming this elliptical fare a narrative!!! - but it raises the video from a simple performance shoot.
Note how the singer is incorporated into this, adding power and intrigue (narrative enigma...) into her performance.
Nice use of a single VFX, the dust clouds. No idea if this was done in FCPX via a plugin (which are created in Motion remember) or After Effects/Adobe, but it's moody and raises the location to another level in a way that'd have been rather tricky if relying on diegetic shots, live FX
In turn, that works particularly well because of the plentiful but judicious use of slo-mo plus accelerating motion. Slo-mo is a basic convention it's easy to overlook - I direct you once again to the Pixies (Silver Snail? from rough memory) for exemplary examples (maybe not Velouria, the ultra-exaggerated version - like 1 of the 3 promos for U2's One...)
Another way the performance is dramatised is drone shots through the widely split legs of guitarist/bassist, a really cool albeit risky (health and safety alert!) diegetic visual effect
The mirroring effect (on top of some actual mirrors at the location) helps too. It's close to being overused but generally works well as a visual but also to signify dislocation and simply to play with (Goodwin's convention of) looking.
A glimpse too of the media c-word... The convergence evident in this small-scale indie band affording the fairly impressive visual FX sparked by the gore of the headshot...
Always worth stating though - never use a gun in a student video. And I'd be wary of doing so professionally too as it's got scope (yup, I punned...) to backfire ... A woke gen Z won't necessarily appreciate the use of one given the easy links to school shootings and more

https://www.metalsucks.net/2019/10/11/jinjer-are-blowing-up-heres-their-new-single-video-on-the-top/

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