Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Tuesday, 25 August 2015

Mag ad resources collected

I've spent a few days now trawling through the 500 posts on here retro-tagging, and doing a bit of tidying up. I'm changing some of the links in the top (horizontal) links list with key posts, including the 'Mag Ad' link, which will now point here.

This post is a simple list of key points, very digestible and maybe your best starting place: here

The previous link was for this post which compiled a range of relevant posts.

I've provided a detailed vodcast on mag ad conventions, and the process of researching these: here.

Further pointers on research: here.

Pointers on looking beyond ads to research the audience for your ads: here.

Of course, you can also now use the tag cloud...
As well as the mag ad and magazine tags there are others to look for: Photoshop, Andy Warhol, layering, editing, Prankvertising,...

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