Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Wednesday, 21 November 2012


(not finished)
Posts linked to the concept of representations
AS Eval Q2;
A2 exam Q1b guide; posts on this;
Female pop mvids: issues + challenges;
Femen: radical protest movement;
Blogging on exemplar vids;
Video Gaga? Various analyses;
Lady Gaga shows ideological power of pop;
M. Lang: Dancing;
Censored vids;
Female singer-songwriter who ran Epic Records;
Lady Gaga via Leeds: Bad Romance MEME;
Rammstein: Sonne;
Casting + Creativity;
A2 Eval Q1 Use of Conventions;
Feminist metal or male gaze? Butcher Babies;
FEMINISM/Annie Lennox;
Music vids set in schools;
Various posts on Britney;
Mag Ad: Research + Audience;
Roseanne on class prejudice/sexism of TV;

See also posts on BritishCinema about male gaze etc + posts on women in film (eg Bechdel test)

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