Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Saturday, 18 February 2012

Posts on AUD/FEEDBACK (Q3)

I've mostly skipped out posts on digipak/mag ad, which are listed in a separate post - Using blogs to reach fans - Audience can be financiers! - Part of 2ndary aud fans of...? - As with film box office data, its useful to evidence the appeal of the genre. - Did you tone down any aspect of M.Lang to avoid problems with censorship? Does this actually limit aud appeal? - Looking out for any and all TV/press/media appearances by/coverage of your act - consider aud for that media/show/title + use as evidence for appeal to primary/2ndary aud - Offering fans extras to build brand/band loyalty (and site 'stickability') - Use polls to get feedback - Old bands in project with new acts - Think about audience theories; useful prep for Q1a: MANGeR - THEORY TIP: Consider Simon Reynolds arguments (see post below) - Auteur theory/MLang/new media/aud appeal all in one - The Indie outsider who ran a major - You should have thoroughly researched the online footprint of your own track (and act). - Old media still important! A basic but vital tool to evidence aud feedback/research

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