Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Sunday, 8 April 2012

Posts on NEW MEDIA (Q4)

I've mostly skipped out posts on digipak/mag ad, which are listed in a separate post
ONLY INCLUDES POSTS UP TO THE START OF FEB 2012 - Offering fans extras to build brand/band loyalty (and site 'stickability') - Eg of band using own website to promote album but also involve fans in it; have you thought about a poll (set a swift deadline so you get final results in time), eg on which of 3 tracks to include as closing track on CD? (you can think of other ideas I'm sure, eg which of the 2 versions do you prefer [having linked to drafts]) - QR code linking strands of package? HINT: easy + v useful for Q3/Q4 marks! - If you get a chance to watch it it'll give you a good idea of life pre-digitisation! - You should have thoroughly researched the online footprint of your own track (and act). - Old media still important! - Another eg of researching online footprint

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