Music videos are so 80s/90s, right? They belong with the era when MTV screened wall-to-wall vids instead of 'reality' TV? Try telling that to the millions who bought Gangnam Style; were they really simply loving the music? 1.6bn (and still climbing) have viewed the video on YT, not to mention the many re-makes (school eg, eg2), viral ads + celeb link-ups (even political protest in Seoul) - and it doesn't matter how legit it is, this nightmare for daydream Beliebers is making a lot of money, even from the parodies + dislikes. All this for a simple dance track that wouldn't have sounded out of place in 1990 ... but had a fun vid. This meme itself was soon displaced by the Harlem Shake. Music vids even cause diseases it seems!
This blog explores every aspect of this most postmodern of media formats, including other print-based promo tools used by the industry, its fast-changing nature, + how fans/audiences create/interact. Posts are primarily written with Media students/educators in mind. Please acknowledge the blog author if using any resources from this blog - Mr Dave Burrowes

Sunday, 8 April 2012

Posts on vid M.LANG (Q1)

I've mostly skipped out posts on digipak/mag ad, which are listed in a separate post
ONLY INCLUDES POSTS UP TO THE START OF FEB 2012 - Reminder of key steps for MLang research - Have a look + note things you like (take inspiration!), but also dislike; use to think about the assessment criteria. - Links to other genres - Poor vid but great eg of how other media influence the highly postmodern music video format; useful eg for you to cite if yours is also film/TV (etc) influenced - Think about directors + auteur theory - How has your vid been limited by regulatory/censorship issues? - Good eg of challenging not using - Pomo is a key concept to consider/address - Old bands in project with new acts - QR code linking strands of package? HINT: easy + v useful for Q3/Q4 marks! - Useful extra - Think about audience theories; useful prep for Q1a: MANGeR - Other students' work to look at and think about assessment criteria - THEORY TIP: Consider Simon Reynolds arguments (see post below) - Suicide Silence, deathcore act - notable blend of horror/gore + vid - On the process/praxis of generating ideas - Filmic influences eg - Auteur theory/MLang/new media/aud appeal all in one - You should have thoroughly researched the online footprint of your own track (and act). - The death metal version

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